Social media feeds are the newest battleground for political campaigns

In an attempt to attract young voters, Democrats have deployed an army of influencers, reflecting a different type of campaigning designed to win the battleground of social media. On the right, Turning Point USA has mobilized influencers for years, raising nearly $200 million since 2020. Now, Democratic organizations are flooding the creator community.

Social media feeds are the newest battleground for political campaigns

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In an attempt to attract young voters, Democrats have deployed an army of influencers, reflecting a different type of campaigning designed to win the battleground of social media. On the right, Turning Point USA has mobilized influencers for years, raising nearly $200 million since 2020. Now, Democratic organizations are flooding the creator community.

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