Skoda Reimagines Another One Of Its Iconic Designs With New Concept

Can design that was unloved in the '70s work in the modern day?

Skoda Reimagines Another One Of Its Iconic Designs With New Concept

The first really big hit from Czech car brand Skoda was a model called the Skoda 100. Over its eight-year run, it became the first vehicle from the brand to top one million cars sold. In a country where owning a car was still rare, this one was an effort to be affordable. 56 years after its introduction, Skoda auto designers have re-imagined that model with the automaker's current design language. And reinterpreting it as a more premium vehicle, a better representation of what it actually was than what it intended to be.

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