Shake-up in the African soft drinks market as Coca-Cola HBC’s $3.4 bn takeover marks strategic pivot

In a decisive move that signals both consolidation and ambition in the African beverages sector, The Coca-Cola Company (TCCC) and Gutsche Family Investments (GFI) have agreed to sell a 75% controlling stake in Coca-Cola Beverages Africa (CCBA) to Coca-Cola HBC AG (CCHBC) for roughly US$3.4 billion, representing a valuation of 100% of CCBA. Indeed, this […] The post Shake-up in the African soft drinks market as Coca-Cola HBC’s $3.4 bn takeover marks strategic pivot appeared first on Marketing Edge Magazine.

  Business   Oct 23, 2025   0   12  Add to Reading List
Shake-up in the African soft drinks market as Coca-Cola HBC’s $3.4 bn takeover marks strategic pivot

In a decisive move that signals both consolidation and ambition in the African beverages sector, The Coca-Cola Company (TCCC) and Gutsche Family Investments (GFI) have agreed to sell a 75% controlling stake in Coca-Cola Beverages Africa (CCBA) to Coca-Cola HBC AG (CCHBC) for roughly US$3.4 billion, representing a valuation of 100% of CCBA. Indeed, this […]

The post Shake-up in the African soft drinks market as Coca-Cola HBC’s $3.4 bn takeover marks strategic pivot appeared first on Marketing Edge Magazine.

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