Sephora is the new Chuck E. Cheese for tween girl birthday parties: ‘It was exactly what she wanted’

Sephora playing host to skin care and makeup-obsessed tweens and young teens on their special days is the latest trend in the Gen Alpha-led “Sephora kid” mania, a trend that sees preteens spending hundreds on their skin care routines — and often criticized by adults who believe they’re too young or don’t want youths flooding...

Sephora is the new Chuck E. Cheese for tween girl birthday parties: ‘It was exactly what she wanted’


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Sephora playing host to skin care and makeup-obsessed tweens and young teens on their special days is the latest trend in the Gen Alpha-led “Sephora kid” mania, a trend that sees preteens spending hundreds on their skin care routines — and often criticized by adults who believe they’re too young or don’t want youths flooding...

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