Samsung reshapes agency line up, hands media business to Publicis

Samsung has restructured its agency ecosystem in Australia by appointing Publicis Groupe as its new media agency following a competitive review, while reaffirming its long standing confidence in Cheil by retaining the agency’s creative responsibilities. The decision marks a significant shift in Samsung Australia’s marketing strategy as the technology giant positions itself to strengthen media […] The post Samsung reshapes agency line up, hands media business to Publicis appeared first on Marketing Edge Magazine.

  Business   Jul 6, 2026   0   1  Add to Reading List
Samsung reshapes agency line up, hands media business to Publicis

Samsung has restructured its agency ecosystem in Australia by appointing Publicis Groupe as its new media agency following a competitive review, while reaffirming its long standing confidence in Cheil by retaining the agency’s creative responsibilities. The decision marks a significant shift in Samsung Australia’s marketing strategy as the technology giant positions itself to strengthen media […]

The post Samsung reshapes agency line up, hands media business to Publicis appeared first on Marketing Edge Magazine.

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