ReThinkAI 2025: Ezurike Advocates Human-Centered Digital Future for African Consumers

A leading scholar and practitioner in marketing technology and enterprise innovation, Dr. Nduneche Ezurike, has challenged long-standing assumptions about the traditional, brand-controlled customer journey, calling instead for a human-centered model that places the consumer rather than the corporation at the heart of digital value creation.

  News   Oct 20, 2025   0   8  Add to Reading List
ReThinkAI 2025: Ezurike Advocates Human-Centered Digital Future for African Consumers
A leading scholar and practitioner in marketing technology and enterprise innovation, Dr. Nduneche Ezurike, has challenged long-standing assumptions about the traditional, brand-controlled customer journey, calling instead for a human-centered model that places the consumer rather than the corporation at the heart of digital value creation.
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