Publicis secures Aldi’s global media mandate amid retailer growth push

Publicis Groupe has clinched Aldi’s global media account and emerged victorious from a high-stakes review that reshaped the supermarket chain’s marketing approach. Scale of the Assignment According to COMvergence, Aldi spent an estimated $925 million on measured media worldwide last year, which underscores the scale of the assignment. Previous Oversight by Publicis Publicis had previously […] The post Publicis secures Aldi’s global media mandate amid retailer growth push appeared first on Marketing Edge Magazine.

  Business   Sep 18, 2025   0   19  Add to Reading List
Publicis secures Aldi’s global media mandate amid retailer growth push

Publicis Groupe has clinched Aldi’s global media account and emerged victorious from a high-stakes review that reshaped the supermarket chain’s marketing approach. Scale of the Assignment According to COMvergence, Aldi spent an estimated $925 million on measured media worldwide last year, which underscores the scale of the assignment. Previous Oversight by Publicis Publicis had previously […]

The post Publicis secures Aldi’s global media mandate amid retailer growth push appeared first on Marketing Edge Magazine.

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