Performance management in a creative environment without killing the culture

By Ayodeji Razaq, Co-founder and Group COO of The People Company Group (TPCG) I’ve spent years building creative agencies, and one of the most unsettling things I’ve learned is this: teams often have no idea why their best work worked. I watched it happen in my own retrospective. A campaign had just landed well; client […] The post Performance management in a creative environment without killing the culture appeared first on Marketing Edge Magazine.

  Business   Jul 2, 2026   0   11  Add to Reading List
Performance management in a creative environment without killing the culture












By Ayodeji Razaq, Co-founder and Group COO of The People Company Group (TPCG) I’ve spent years building creative agencies, and one of the most unsettling things I’ve learned is this: teams often have no idea why their best work worked. I watched it happen in my own retrospective. A campaign had just landed well; client […]

The post Performance management in a creative environment without killing the culture appeared first on Marketing Edge Magazine.

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