Orchestration: Why marketing must rise above AI hype

Artificial Intelligence has emerged as the latest doctrine in the marketing world. Every presentation, every executive discussion, every outline appears to revolve around AI from start to finish. As brands accelerate their automation efforts, a pressing question arises: Are we in control of AI, or is AI taking control of us? The Illusion of Progress […] The post Orchestration: Why marketing must rise above AI hype appeared first on Marketing Edge Magazine.

  Business   Nov 11, 2025   0   3  Add to Reading List
Orchestration: Why marketing must rise above AI hype

Artificial Intelligence has emerged as the latest doctrine in the marketing world. Every presentation, every executive discussion, every outline appears to revolve around AI from start to finish. As brands accelerate their automation efforts, a pressing question arises: Are we in control of AI, or is AI taking control of us? The Illusion of Progress […]

The post Orchestration: Why marketing must rise above AI hype appeared first on Marketing Edge Magazine.

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