Omnicom–IPG consolidation reshapes the global advertising landscape

The global advertising ecosystem is experiencing a defining shift as Omnicom Group completes its sweeping consolidation of legacy agency networks acquired from the Interpublic Group (IPG). This move stands out as one of the most significant structural changes by a major holding company in recent years. It reflects the growing need for agility, efficiency, and […] The post Omnicom–IPG consolidation reshapes the global advertising landscape appeared first on Marketing Edge Magazine.

  Business   Dec 3, 2025   0   3  Add to Reading List
Omnicom–IPG consolidation reshapes the global advertising landscape

The global advertising ecosystem is experiencing a defining shift as Omnicom Group completes its sweeping consolidation of legacy agency networks acquired from the Interpublic Group (IPG). This move stands out as one of the most significant structural changes by a major holding company in recent years. It reflects the growing need for agility, efficiency, and […]

The post Omnicom–IPG consolidation reshapes the global advertising landscape appeared first on Marketing Edge Magazine.

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