Omah Lay, Block Party, and Jameson Irish Whiskey Nigeria paint Abuja purple at the ‘Capital Block Party’

Omah Lay, Mainland Block Party, and Jameson Irish Whiskey Nigeria  Paint Abuja Purple for the September Edition of ‘Capital Block Party’

Over 700 Nigerians entered the new month with a bang in the city of Wuse 2 for the September edition of ‘Capital Block Party'. The Abuja iteration of the beloved Mainland Block Party franchise took place at Harrow Park last Saturday, with Jameson Whiskey Nigeria in attendance. The mission? To make this event a “Purple September” to remember.

The Capital Block Party provided a backdrop for Abuja vendors in fashion, food, visual arts, and body art to showcase their products and services to a sea of guests. Jameson made sure to provide smooth cocktails like the “Jameson Sprite & Lime” and their signature “Palmwine Twist” as reviewed by Abuja blogger, Abuja Eats. Groups of friends enjoyed video games, snooker, content creation, and dancing until the very early hours of the morning.

Block Parties are known for their entertainment experiences, and this Capital Block Party was no different. The unofficial king of purple, Omah Lay, was the headlining act, with strong supporting performances by King Promise, Qing Madi, and Antiworld Gangsters. People who couldn’t see the performances live had the opportunity to catch performance highlights through the eyes of talented Abuja content creator, Deen on @notjustok’s Instagram handle. 

Even the weather couldn’t stop the party! Despite brief rain showers, guests persevered through, refusing to let mother nature dampen their vibe. Jameson’s Cultural Brand Ambassador for Nigeria recollects her experience: "Abuja really shocked me. I assumed when the rain began people would start going home. To my surprise, I saw groups of friends huddled together gisting and waiting it out. As soon as the rain subsided, people came back into the grounds and started dancing like they never stopped. It was very on-brand for Jameson: Seeing people be themselves and not caring about who’s watching. It was awesome to witness.” 

The party gave people the chance to create new memories with both old and new friends. Whether friends took outfit pictures on a special Jameson Media wall that shined neon purple to match the event theme or they screamed the lyrics of “So-So” to one another in the rain Capital Block Party accomplished its mission and Jameson Irish Whiskey Nigeria was glad to take part.  

About Pernod Ricard

Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales amounting to €10,701 million in fiscal year FY22. The Group, which owns 17 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive portfolios in the industry with over 240 premium brands distributed across more than 160 markets. Pernod Ricard’s portfolio includes Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur or Mumm and Perrier-Jouët champagnes. The Group’s mission is to unlock the magic of human connections by bringing “Good Times from a Good Place”, in line with its Sustainability and Responsibility roadmap. Pernod Ricard’s decentralised organisation empowers its 19,480 employees to be on-the-ground ambassadors of its purposeful and inclusive culture of conviviality, bringing people together in meaningful, sustainable and responsible ways to create value over the long term. Executing its strategic plan, Transform & Accelerate, Pernod Ricard now relies on its “Conviviality Platform”, a new growth model based on data and artificial intelligence to meet the ever-changing demand of consumers. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 and Eurostoxx 50 indices.

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