Nigeria’s retail delivery market surges, defies inflation as digital commerce redraws consumer behaviour

Nigeria’s retail delivery market is accelerating at a pace that continues to defy economic gravity, powered by rapid digital adoption, shifting consumer behaviour, and structural changes reshaping how Nigerians buy and receive essential goods. Fresh insights from Statista, Euromonitor International, Finance in Africa and 6Wresearch show that despite record-high inflation and currency pressures, Nigeria has […] The post Nigeria’s retail delivery market surges, defies inflation as digital commerce redraws consumer behaviour appeared first on Marketing Edge Magazine.

  Business   Nov 28, 2025   0   2  Add to Reading List
Nigeria’s retail delivery market surges, defies inflation as digital commerce redraws consumer behaviour

Nigeria’s retail delivery market is accelerating at a pace that continues to defy economic gravity, powered by rapid digital adoption, shifting consumer behaviour, and structural changes reshaping how Nigerians buy and receive essential goods. Fresh insights from Statista, Euromonitor International, Finance in Africa and 6Wresearch show that despite record-high inflation and currency pressures, Nigeria has […]

The post Nigeria’s retail delivery market surges, defies inflation as digital commerce redraws consumer behaviour appeared first on Marketing Edge Magazine.

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