NEIP Launches ‘Create’ Programme to Train Young Content Creators in Ethical Digital Practices

NEIP Launches ‘Create’ Programme to Train Young Content Creators in Ethical Digital Practice

By Joseph Nana Yaw Cobbina

The National Entrepreneurship and Innovation Programme (NEIP) has announced plans to train young people in ethical content creation to promote responsible digital practices and minimise the negative effects of unregulated online content.

The initiative, dubbed ‘Create’, was launched by NEIP Deputy Chief Executive Officer, Joan Salasia Ahiawordor, as part of the Ghana Women Youth and Social Coalition (GWSO) Project, implemented in collaboration with SIM.

Speaking at the launch, Ms Ahiawordor explained that the programme seeks to equip young people with the knowledge and skills needed to create responsible digital content while exploring opportunities to monetise their work.

She noted that the initiative is designed to address concerns surrounding irresponsible content creation, including privacy violations and the potential spread of unverified information that could threaten social cohesion and national stability.

She emphasised that the media would be engaged as a key partner in disseminating accurate information about the programme and its objectives.

“The guiding principle is to ensure that content does not break homes, destroy individuals or divide communities,” she said.

Four-Week Training and Mentorship

The programme targets young people aged 18 to 35, with no age restriction for persons with disabilities.

Selected participants will undergo a four-week training programme after completing the registration and onboarding process. At the end of the training, beneficiaries will be provided with equipment to support the production of quality digital content.

To strengthen the learning experience, experienced media personalities and content creators, including Crystal Gudamaya and Kalite, are expected to offer mentorship and guidance to participants.

The mentorship component is intended to help trainees develop their creative abilities, understand ethical standards and build sustainable careers in the digital content industry.

Selected Regions for Implementation

The Northern Region is among the regions selected for the implementation of the initiative by the African Development Bank, alongside the Upper West, Central and Eastern Regions.

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NEIP is also expected to launch its ‘Empowered’ Women’s Technical and Vocational Education and Training (TVET) Skills Training Programme in Bolgatanga following the event.

Through the Create programme, NEIP seeks to promote responsible digital storytelling while equipping young people with practical skills to participate meaningfully in the growing digital economy.

The initiative underscores the importance of balancing creativity and commercial success with ethical responsibility, privacy protection and the need to safeguard individuals, families and communities from harmful content.

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