Mumbai-based digital lending platform Finfinity raises Rs 22.5 crore in its first funding round

Mumbai-based digital lending platform Finfinity has raised $2.4 million (around Rs 22.5 crore) in its first funding round.

The round was led by the Mankind Pharma promoter’s family office, with participation from the Vi-John Group, Malani Ventures (Sanjay Shah Family Office), Sanjay Singhvi and several other individual investors, as well as employees of the company.

Founded in 2023 by Pradeep Chauhan, Mohit Jain and Vijay Kadam, Finfinity operates a digital marketplace that allows users to compare loan products across multiple lenders. The platform aims to help borrowers secure more competitive rates while enabling financial institutions to access higher-quality customers.

The startup said the fresh capital would be used to strengthen its technology platform, particularly in areas such as personalisation and risk intelligence. It also plans to expand its network of lending partners, scale distribution, and invest in customer acquisition and brand-building efforts.

Finfinity added that it intends to increase hiring across product, engineering and partnerships as part of its growth strategy.

The startup integrates with banks and non-banking financial companies (NBFCs), enabling real-time data exchange and faster credit decision-making. It currently offers a range of products including home loans, personal loans, auto loans, education loans and loans against property.

Over the next 18 to 24 months, the startup said it is targeting a user base of 10 million, while expanding across lending categories and strengthening its presence in the mortgage segment. It is also working on developing embedded lending solutions, designed to integrate credit options into high-intent customer journeys through partnerships.