MTN Surprises Onitsha Newlyweds with ₦2 Million

… as a part of its Y’elloTide campaign

MTN Nigeria presented a ₦2 million cash gift to newly married couple, Mr and Mrs Chikadibia Emeremni, during their wedding ceremony in Onitsha, Anambra State, on Friday, December 26, 2025, as part of MTN’s Y’elloTide campaign. The Y’elloTide initiative is MTN Nigeria’s flagship festive season experience, designed to celebrate Nigerians through events and immersive activities across the country. Kicking off in mid-November 2025 and running through January 2026, the campaign reflects MTN’s commitment to connecting people and spreading joy during the yuletide season.

Y’ello Weddings is one of the signature experiences within the Y’elloTide campaign, where couples are surprised with a ₦2 Million Cash gift. Interested couples or their friends could nominate weddings through the Y’elloTide website, making it easy for MTN to identify deserving couples for the surprise.

Tobe Okigbo, Chief Corporate Services and Sustainability Officer, MTN Nigeria, said the initiative is designed to transform everyday moments into extraordinary celebrations for Nigerians. “As part of the Y’elloTide campaign, we are carrying out a series of activities to connect with our customers and celebrate them during the festive season. These activities include visiting communities, bus stations, schools and markets to share gifts and spread goodwill. Today, we are here in Onitsha to celebrate and connect with this couple,” Okigbo said,”

He emphasised that marriage represents one of life’s most important connections. “To celebrate this couple, we are offering them a token of ₦2 million and praying that the connection they are forming today will be resilient and guide them through life,” he said.

Okigbo also highlighted MTN’s commitment to creating lasting emotional memories for its customers and encouraged Nigerians to embrace love and kindness during the festive season.

Reaffirming the company’s mission to provide quality connectivity and digital services, Okigbo added, “Our motivation is to ensure that wherever digital services are available anywhere in the world, Nigerians will also enjoy similar services. Our commitment in this regard is total.”

The beneficiaries, Mr and Mrs Chikadibia Emeremni, expressed heartfelt gratitude to MTN Nigeria. “This is unbelievable. We thank MTN for making our wedding truly memorable. We will continue to share this love and connection within our community,” the couple said.

Roughly 19 weddings have received the Y’elloTide experience since it began in November, with NGN38 million gifted to the couples so far.

Through Y’elloTide, MTN demonstrates its purpose of making life brighter by celebrating human connections, generosity, and shared experiences. The campaign extends beyond surprise wedding gifts to include Y’ello Santa giveaways, the Y’ello Train experience, and festive activations across different regions of Nigeria. It also features tailored festive bundles that provide high-volume mobile and MiFi data, voice minutes, access to BoomPlay streaming, MTN Rave Party experiences, invitations to December concerts and events, as well as seamless international transfers and prepaid card benefits via MoMo, allowing customers to stay connected, entertained, and engaged throughout the festive season.