Meta dominates top global social media advertising spend

By Ibidunni Banjoko Social media has solidified its position as the leading media channel for advertising investment globally, with Meta accounting for a substantial 63% share of global social spend, according to WARC Media’s ‘Global Advertising Trends’ report. Social media has emerged as the dominant force in the advertising landscape worldwide, surpassing paid search and […] The post Meta dominates top global social media advertising spend appeared first on Marketing Edge Magazine.

  Business   May 4, 2024   0   68  Add to Reading List
Meta dominates top global social media advertising spend

By Ibidunni Banjoko Social media has solidified its position as the leading media channel for advertising investment globally, with Meta accounting for a substantial 63% share of global social spend, according to WARC Media’s ‘Global Advertising Trends’ report. Social media has emerged as the dominant force in the advertising landscape worldwide, surpassing paid search and […]

The post Meta dominates top global social media advertising spend appeared first on Marketing Edge Magazine.

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