Media Effectiveness: How CMOs Can Get CFOs to See Marketing as a Value Driver

By Lorraine Landon Marketing is far more than just creative ads or social media buzz—it’s a measurable driver of business growth. Yet many Chief Marketing Officers (CMOs) still face an uphill battle when trying to convince their Chief Financial Officers (CFOs) that marketing is not merely a cost centre, but a strategic revenue generator. In […]

  Business   Feb 7, 2025   0   15  Add to Reading List
Media Effectiveness: How CMOs Can Get CFOs to See Marketing as a Value Driver


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Click the link to join the registration on WhatsApp: https://chat.whatsapp.com/KThkuZlWaTcCu3iJHGBmLM
By Lorraine Landon Marketing is far more than just creative ads or social media buzz—it’s a measurable driver of business growth. Yet many Chief Marketing Officers (CMOs) still face an uphill battle when trying to convince their Chief Financial Officers (CFOs) that marketing is not merely a cost centre, but a strategic revenue generator. In […]
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