Linear TV ad market declined by 7% in Q4 2023

By Oluwaseyi Lawal Guideline’s U.S. Ad Market Tracker’s recent estimates reveal a 7% decline in the national linear TV advertising market during the fourth quarter of 2023 compared to the same period in 2022. The analysis indicates a significant decrease in demand, particularly for traditional entertainment programming, which witnessed a 16% drop in ad revenue […] The post Linear TV ad market declined by 7% in Q4 2023 appeared first on Marketing Edge Magazine.

  Business   Mar 17, 2024   0   38  Add to Reading List
Linear TV ad market declined by 7% in Q4 2023

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Advertise on doacWeb

WhatsApp: 09031633831

To reach more people from NGN1,000 now!

INCREASE YOUR SALES WITH NGN1,000 TODAY!

Advertise on doacWeb

WhatsApp: 09031633831

To reach more people from NGN1,000 now!

By Oluwaseyi Lawal Guideline’s U.S. Ad Market Tracker’s recent estimates reveal a 7% decline in the national linear TV advertising market during the fourth quarter of 2023 compared to the same period in 2022. The analysis indicates a significant decrease in demand, particularly for traditional entertainment programming, which witnessed a 16% drop in ad revenue […]

The post Linear TV ad market declined by 7% in Q4 2023 appeared first on Marketing Edge Magazine.

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