Linear TV ad market declined by 7% in Q4 2023
By Oluwaseyi Lawal Guideline’s U.S. Ad Market Tracker’s recent estimates reveal a 7% decline in the national linear TV advertising market during the fourth quarter of 2023 compared to the same period in 2022. The analysis indicates a significant decrease in demand, particularly for traditional entertainment programming, which witnessed a 16% drop in ad revenue […] The post Linear TV ad market declined by 7% in Q4 2023 appeared first on Marketing Edge Magazine.
By Oluwaseyi Lawal Guideline’s U.S. Ad Market Tracker’s recent estimates reveal a 7% decline in the national linear TV advertising market during the fourth quarter of 2023 compared to the same period in 2022. The analysis indicates a significant decrease in demand, particularly for traditional entertainment programming, which witnessed a 16% drop in ad revenue […]
The post Linear TV ad market declined by 7% in Q4 2023 appeared first on Marketing Edge Magazine.
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