‎Jollof as a brand and marketing force that unifies Africa

‎Despite the friendly rivalries over which nation makes it best, Jollof rice is acting as a powerful marketing, brand and cultural force that unifies Africa by creating a shared sense of identity and fostering community. ‎ ‎In the mega city of Lagos, the dish recently transcended national borders and language barriers, serving as a common […] The post ‎Jollof as a brand and marketing force that unifies Africa appeared first on Marketing Edge Magazine.

  Business   Dec 5, 2025   0   0  Add to Reading List
‎Jollof as a brand and marketing force that unifies Africa

‎Despite the friendly rivalries over which nation makes it best, Jollof rice is acting as a powerful marketing, brand and cultural force that unifies Africa by creating a shared sense of identity and fostering community. ‎ ‎In the mega city of Lagos, the dish recently transcended national borders and language barriers, serving as a common […]

The post ‎Jollof as a brand and marketing force that unifies Africa appeared first on Marketing Edge Magazine.

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