How The Mazda Miata Lost Its Affordability

The Miata is probably Mazda's biggest success story over the years. However, one of its biggest selling points is now under threat.

Car Talk, Autos Feb 24, 2026 0 2 Add to Reading List

How The Mazda Miata Lost Its Affordability

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WHY THE HEN DOES NOT HAVE TEETH STORY BOOK

Click the image to get your copy!

WHY THE HEN DOES NOT HAVE TEETH STORY BOOK

Click the image to get your copy!

Mazda is a mid-tier global automaker, and some might even say an “also-ran” when viewed alongside its fellow Japanese automakers. However, the brand has respect from motoring enthusiasts even though it's not a volume giant. As an example, if you really wanted to buy a rewarding rear-wheel drive sports car over the last few decades, you might turn to a Mazda MX-5 Miata as your first choice. However, the Miata may be losing some of its market appeal, allowing others to take over the mantle as undisputed value champion. And if you add some nice performance bells and whistles to the Miata's Club trim, you're in a pricing bracket that's raising some eyebrows.

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