How Lowe’s Pitches Brands Online Ads That Drive In-Store Sales

With over two decades of experience at Target, John Storms brought a wealth of knowledge to Lowe's when he joined as senior director and head of client services in 2022. That experience spans both retailers and advertisers. At Target, Storms started in inventory planning and climbed up through the ranks through a traditional merchandising path...

  Business   Aug 20, 2024   0   47  Add to Reading List
How Lowe’s Pitches Brands Online Ads That Drive In-Store Sales
With over two decades of experience at Target, John Storms brought a wealth of knowledge to Lowe's when he joined as senior director and head of client services in 2022. That experience spans both retailers and advertisers. At Target, Storms started in inventory planning and climbed up through the ranks through a traditional merchandising path...
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