How low-rise styles and playful ads are winning the ‘denim wars’

When people finally started socialising again after spending months in sweats, they emerged with a new non-negotiable: comfort. Gone were the days of restrictive skinny jeans; in came more relaxed, roomy silhouettes that actually let you breathe. This shift in denim tastes set the stage for an advertising showdown between two brands that had been...

  General   Nov 27, 2025   0   0  Add to Reading List
How low-rise styles and playful ads are winning the ‘denim wars’
When people finally started socialising again after spending months in sweats, they emerged with a new non-negotiable: comfort. Gone were the days of restrictive skinny jeans; in came more relaxed, roomy silhouettes that actually let you breathe. This shift in denim tastes set the stage for an advertising showdown between two brands that had been...
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