How charities are turning creators into catalysts for change
For many years, consumer brands such as fashion labels, tech startups, and cosmetics titans used influencer marketing. Today, however, non-profits and charities have emerged as an unexpected ally of plan. Now, what was formerly considered a “nice-to-have” is ingrained in fundraising tactics, with influencers creating quantifiable impact in addition to generating awareness. From Profit to […] The post How charities are turning creators into catalysts for change appeared first on Marketing Edge Magazine.
For many years, consumer brands such as fashion labels, tech startups, and cosmetics titans used influencer marketing. Today, however, non-profits and charities have emerged as an unexpected ally of plan. Now, what was formerly considered a “nice-to-have” is ingrained in fundraising tactics, with influencers creating quantifiable impact in addition to generating awareness. From Profit to […]
The post How charities are turning creators into catalysts for change appeared first on Marketing Edge Magazine.
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