Hey B2Bs, don’t pass on connected TV

TV reach and B2B targeting? We’re mapping the path to help B2B marketers master the creative and ROI of connected television. The post Hey B2Bs, don’t pass on connected TV appeared first on MarTech.

Business Mar 5, 2026 0 8 Add to Reading List

WHY THE HEN DOES NOT HAVE TEETH STORY BOOK

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WHY THE HEN DOES NOT HAVE TEETH STORY BOOK

Click the image to get your copy!

WHY THE HEN DOES NOT HAVE TEETH STORY BOOK

Click the image to get your copy!

Chris Modzelewski, EVP, Ad Solutions and Data Monetization, Intentsify, on Conversation with MarTech.

Television advertising was, for years, the domain of B2C marketers who worked for big brands with large audiences and plentiful buyers.

The advent of connected TV (CTV) brought online-style targeting to television ads and opened the door for B2B marketers to get in on the action. But it was more complicated than it sounds. Many B2B marketers were unfamiliar with the creative needs of television ads, and CTV measurement was something of a mystery.

Today, we’re talking to Chris Modzelewski, EVP, ad solutions and data monetization at Intentsify, about the opportunities and challenges in CTV for B2B marketers.