From noise to influence: The new playbook for brands

By Adim Isiakpona, CEO, Riquesa Africa We live in a world overflowing with noise, endless ads, and brands battling for attention. Yet, the truth remains that attention alone does not build influence. Influence happens when people truly connect with your brand so much that it becomes part of their conversations and choices. Indeed, attention is […] The post From noise to influence: The new playbook for brands appeared first on Marketing Edge Magazine.

  Business   Oct 23, 2025   0   8  Add to Reading List
From noise to influence: The new playbook for brands

By Adim Isiakpona, CEO, Riquesa Africa We live in a world overflowing with noise, endless ads, and brands battling for attention. Yet, the truth remains that attention alone does not build influence. Influence happens when people truly connect with your brand so much that it becomes part of their conversations and choices. Indeed, attention is […]

The post From noise to influence: The new playbook for brands appeared first on Marketing Edge Magazine.

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