EU clears Omnicom-IPG mega merger: What the deal means for global advertising

In a landmark ruling that may reshape the competitive environment of international advertising, the European Commission has granted unconditional approval for Omnicom’s acquisition of Interpublic Group (IPG), eliminating one of the remaining significant regulatory obstacles to a transaction that will establish the world’s largest advertising and marketing services firm. The merger was approved on November […] The post EU clears Omnicom-IPG mega merger: What the deal means for global advertising appeared first on Marketing Edge Magazine.

EU clears Omnicom-IPG mega merger: What the deal means for global advertising

In a landmark ruling that may reshape the competitive environment of international advertising, the European Commission has granted unconditional approval for Omnicom’s acquisition of Interpublic Group (IPG), eliminating one of the remaining significant regulatory obstacles to a transaction that will establish the world’s largest advertising and marketing services firm. The merger was approved on November […]

The post EU clears Omnicom-IPG mega merger: What the deal means for global advertising appeared first on Marketing Edge Magazine.

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