ELON MUSK PLEADS WITH ADVERTISERS TO STAY ON TWITTER

Business Nov 10, 2022 0 236 Add to Reading List

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Twitter owner Elon Musk pleaded with advertisers to keep using his platform on Wednesday as he sketched out his plans for user verification, content moderation and even his intention to add banking features to Twitter in front of a live audience of over 100,000 users.

During an hour-long Twitter Spaces session attended by representatives from Adidas, Chevron, Kate Spade, Nissan and Walgreens, Musk said he wanted Twitter to “be a force that moves civilization in a positive direction.”

He said, “I understand if people want to give it a minute and see how things are evolving. But really, the best way to see how things are evolving is just use Twitter. And see how your experience has changed. Is it better? Is it worse?”