Egyptian tycoon Hani Berzi's Edita Food plans $6.7 million acquisition

Edita Food Industries, the Cairo-based consumer goods group led by Egyptian businessman Hani Berzi, has signed an agreement to acquire production machinery worth EGP 320 million ($6.7 million) from a regional food company, according to a filing with the Egyptian Exchange.

The deal covers two cake production lines, two bakery lines, and several other industrial machines used in its core operations. Company officials said the new equipment will raise Edita’s total production capacity by roughly 15 percent, giving it more flexibility to respond to the steady rise in orders for its best-selling cakes and croissants.

Sales growth and profit upswing

Edita’s revenue rose nearly 16 percent in the first half of 2025, climbing to EGP 9.25 billion ($194.5 million) from EGP 7.99 billion ($168 million) a year earlier. The increase came largely from price revisions and what executives called “careful balancing” of its product mix. 

Net profit also improved, advancing 22.7 percent year-on-year to EGP 920 million ($19.3 million). That result reflects stronger margins and tighter control of manufacturing and distribution costs during a period of high inflation in Egypt.

Berzi’s vision elevates Egypt’s snack giant

Founded in 1996, Edita has grown into one of Egypt’s leading snack food producers, which is known for its cakes, croissants, rusks, and wafers. Sold nationwide through a wide retail network, its products remain popular as rising demand for affordable packaged snacks, driven by Egypt’s young and growing population, keeps sales strong.

Berzi, who controls about 44 percent of Edita through Quantum Invest BV, a holding valued at more than $155 million, has spent the past few years steering the company toward regional growth. With his focus on expanding production capacity, introducing new categories, and deepening distribution networks across North Africa and the Middle East. 

Edita’s broader regional push

In May, Edita took a new step into Egypt’s food service market through Edita Frozen Food Industries, a wholly owned unit that launched a premium frozen line of croissants and breads. The products, unveiled at CAFEX 2025 in Cairo, are aimed at hotels, cafés, and restaurant chains seeking consistent quality at scale.

Earlier this year, Edita’s board approved a plan to double its issued capital to EGP 280 million ($5.9 million) using retained earnings. Around the same period, the company also signed an agreement to acquire a 49 percent stake in Tuama Jebur Abbas, paving the way for the establishment of Edita Iraq—a step that marks its entry into a new regional market.