Discipline: The new data advantage

 Server racks hum quietly in corporate basements. Spreadsheets gather dust in forgotten folders. Cloud platforms sit packed with outdated reports, duplicate tables, and disconnected records. In fact, for many organisations, especially those racing through digital transformation, data has shifted from a strategic asset into a growing liability. This is the silent crisis of data hoarding. […] The post Discipline: The new data advantage appeared first on Marketing Edge Magazine.

Discipline: The new data advantage

 Server racks hum quietly in corporate basements. Spreadsheets gather dust in forgotten folders. Cloud platforms sit packed with outdated reports, duplicate tables, and disconnected records. In fact, for many organisations, especially those racing through digital transformation, data has shifted from a strategic asset into a growing liability. This is the silent crisis of data hoarding. […]

The post Discipline: The new data advantage appeared first on Marketing Edge Magazine.

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