Diageo’s new marketing playbook: Getting more for less without losing the magic

 Every ad dollar counts these days. Yet Diageo, the global drinks powerhouse behind Guinness, Johnnie Walker, and Smirnoff, is rewriting the rules of modern marketing. The company’s leaders have made one thing clear: the goal is not to spend less but to spend smarter. Recently, Diageo’s CEO described a chance to “get much more for […] The post Diageo’s new marketing playbook: Getting more for less without losing the magic appeared first on Marketing Edge Magazine.

  Business   Nov 10, 2025   0   6  Add to Reading List
Diageo’s new marketing playbook: Getting more for less without losing the magic

 Every ad dollar counts these days. Yet Diageo, the global drinks powerhouse behind Guinness, Johnnie Walker, and Smirnoff, is rewriting the rules of modern marketing. The company’s leaders have made one thing clear: the goal is not to spend less but to spend smarter. Recently, Diageo’s CEO described a chance to “get much more for […]

The post Diageo’s new marketing playbook: Getting more for less without losing the magic appeared first on Marketing Edge Magazine.

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