Coca-Cola reintroduces zero caffein with premium redesign to capture evening consumption
The Coca-Cola Company has brought back its Coca-Cola Zero Caffeine Zero Sugar beverage to shelves across Great Britain. Moreso, it was the unveiling of a striking new black-and-gold packaging design as it seeks to strengthen the product’s relevance for evening refreshment moments and attract consumers looking to cut back on caffeine without sacrificing taste. So, […] The post Coca-Cola reintroduces zero caffein with premium redesign to capture evening consumption appeared first on Marketing Edge Magazine.
The Coca-Cola Company has brought back its Coca-Cola Zero Caffeine Zero Sugar beverage to shelves across Great Britain. Moreso, it was the unveiling of a striking new black-and-gold packaging design as it seeks to strengthen the product’s relevance for evening refreshment moments and attract consumers looking to cut back on caffeine without sacrificing taste. So, […]
The post Coca-Cola reintroduces zero caffein with premium redesign to capture evening consumption appeared first on Marketing Edge Magazine.
What's Your Reaction?
