‘Cleantok’ and the decluttering fad are making a mess of our mental health, experts warn

The cleaning gloves are coming off. In an age of tidiness influencers, where mucking out your closet has become a legitimate social media trend, with millions of “Cleantok” videos racking up billions of views, experts warn that things are getting emotionally messy. “The constant need to keep up with these decluttering and organizational trends is...

‘Cleantok’ and the decluttering fad are making a mess of our mental health, experts warn


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The cleaning gloves are coming off. In an age of tidiness influencers, where mucking out your closet has become a legitimate social media trend, with millions of “Cleantok” videos racking up billions of views, experts warn that things are getting emotionally messy. “The constant need to keep up with these decluttering and organizational trends is...

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