Breaking consumers out of autopilot
Consumers no longer choose brands in numerous categories. Instead, they are simply reverting to them. From toothpaste to telecommunications, the decision-making process has been reduced to habit. Packaging appears identical and claims sound familiar. Consequently, what remains is automatic behavior. People buy without thinking and switch without emotion. This is the silent threat of commodification. […] The post Breaking consumers out of autopilot appeared first on Marketing Edge Magazine.
Consumers no longer choose brands in numerous categories. Instead, they are simply reverting to them. From toothpaste to telecommunications, the decision-making process has been reduced to habit. Packaging appears identical and claims sound familiar. Consequently, what remains is automatic behavior. People buy without thinking and switch without emotion. This is the silent threat of commodification. […]
The post Breaking consumers out of autopilot appeared first on Marketing Edge Magazine.
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