Brand relevance, marketing, cultural resonance – Olusanya Adesanya, Commercial Director of Guinness Nigeria Plc

 How has Guinness maintained its position as a cultural icon while remaining relevant to new generations of Nigerians? Guinness Nigeria has long understood that true brand strength lies in cultural connection. As a leading beverage company, we continuously seek authentic ways to engage with the diverse traditions that shape Nigerian identity. We actively support and […] The post Brand relevance, marketing, cultural resonance – Olusanya Adesanya, Commercial Director of Guinness Nigeria Plc appeared first on Marketing Edge Magazine.

  Business   Aug 20, 2025   0   3  Add to Reading List
Brand relevance, marketing, cultural resonance – Olusanya Adesanya, Commercial Director of Guinness Nigeria Plc

 How has Guinness maintained its position as a cultural icon while remaining relevant to new generations of Nigerians? Guinness Nigeria has long understood that true brand strength lies in cultural connection. As a leading beverage company, we continuously seek authentic ways to engage with the diverse traditions that shape Nigerian identity. We actively support and […]

The post Brand relevance, marketing, cultural resonance – Olusanya Adesanya, Commercial Director of Guinness Nigeria Plc appeared first on Marketing Edge Magazine.

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