BRAND AND BUSINESS ARE TWO DIFFERENT PHASES — DIDI-OMAH EXPOSES SECRET THAT MAKES DOACWEB SCALE ABOVE OTHERS IN IT'S MARKET

Didi-Omah Augustine Chinazaekpere speaks on the differences of brand, and business. Expose secret that makes doacWeb to scale above other content aggregators in the world internet market.

“I remembered some time ago, a footware maker, met me in Rumuekini, Rivers State, Nigeria. He met me, during my walk around, marketing his produce; I asked him, "do you make these pams?", he answered "yes" with confidence.

I smiled, I took a good pam, and asked "can I get this pam elsewhere?" — he said, "No", also with confidence. I took a photo of the pam. Then his words changed to "Chairman, you can get exactly this pam anywhere, but I used quality strong material”.

The footware maker said the truth, so I said to him, "why saying I should patronize your brand, this is a pure business, not a brand?". He was mute, I love his marketing spirit, he is from the Igbo tribe.

I know, most of you, also do the same thing — calling people to patronize your brand, whereas it is purely business. Patronize from this brand, whereas what you are offering, exactly someone can deliver it — same style, same identity, same type — same everything. 

Brand and business — are two different phases. Yes! They are different from each other.

Brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image.

Branding is when that idea or image is marketed so that it is recognised by more and more people, and identified with a certain service or product when there are many other companies offering the same service or product.

Branding is also a way of building an important company asset, which is a good reputation, and also add to the revenue generated by original brand.

Brand is more than just your business name, your business logo, your business slogan. Brand is also your unique business identity, your business styling, your business colours, your business beliefs, the way your business serve people, the way your business announce any new offer, the way your business solve problem, the way your business treat customers, the way your business value employees, the way your business is marketing. 

What is business? Business is the process of rendering a service or product to solve people's problems, meet people's needs or fill people's wants — in respect of making money.

And to stand out among others in the market, you don't just need a regular business, you need a brand — your business plus your brand, is equal to difference. 

Personalised your business to meet people focused. Not standardising your business to meet market requirements.

Brand and business are two different phases. doacWeb is scaling in its market, is because of its different way of offering services, and doing things — operations and activities.

Have our own colours, centered on people, offering values, giving business owners easy access to grow their businesses with affordable prices, giving people opportunity to own a small website by just creating account.

You can see many contents aggregators and contents management platforms out there, but can't see one like doacWeb. Brand that your small business, have a corporate bank account for that your small business — if you want to grow big and fast.

No grant, no investor, no government support, no big loan, no easy access to fund — for business owners using personal bank accounts for their business. That is the truth!

To remain small and unseen is to be doing what others are doing, and operating using your personal bank account!

You don't grow big, when your mindset is small. You don't grow big, when your structures are small.

© Didi-Omah Augustine Chinazaekpere