BRAND AND BUSINESS ARE TWO DIFFERENT PHASES — DIDI-OMAH EXPOSES SECRET THAT MAKES DOACWEB SCALE ABOVE OTHERS IN IT'S MARKET

Didi-Omah Augustine Chinazaekpere speaks on the differences of brand, and business. Expose secret that makes doacWeb to scale above other content aggregators in the world internet market.

“I remembered some time ago, a footware maker, met me in Rumuekini, Rivers State, Nigeria. He met me, during my walk around, marketing his produce; I asked him, "do you make these pams?", he answered "yes" with confidence.

I smiled, I took a good pam, and asked "can I get this pam elsewhere?" — he said, "No", also with confidence. I took a photo of the pam. Then his words changed to "Chairman, you can get exactly this pam anywhere, but I used quality strong material”.

The footware maker said the truth, so I said to him, "why saying I should patronize your brand, this is a pure business, not a brand?". He was mute, I love his marketing spirit, he is from the Igbo tribe.

I know, most of you, also do the same thing — calling people to patronize your brand, whereas it is purely business. Patronize from this brand, whereas what you are offering, exactly someone can deliver it — same style, same identity, same type — same everything. 

Brand and business — are two different phases. Yes! They are different from each other.

Brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image.

Branding is when that idea or image is marketed so that it is recognized by more and more people, and identified with a certain service or product when there are many other companies offering the same service or product.

Branding is also a way of building an important company asset, which is a good reputation, and also add to the revenue generated by the original brand.

business is an entity that provides goods or services to customers for a profit. It's the foundation of an organization, encompassing all the tangible aspects like facilities, equipment, and systems. 

A brand, on the other hand, is the intangible image and reputation a business builds in the minds of its customers. It's about the emotional connection and perception a business evokes, not just the products or services offered. 

Key Differences:

Tangible vs. Intangible:

A business is a tangible entity with physical assets and operations, while a brand is an intangible concept based on perception and reputation. 

Function vs. Perception:

Businesses focus on delivering products or services, while brands focus on how customers perceive and feel about that business. 

Transaction vs. Connection:

Businesses are often about transactions, while brands are about building relationships and connections with customers. 

Business is what you do, Brand is what people believe about what you do:

Businesses are about the practical activities, while brands are about the image and perception they create in the customer's mind. 

Building a business is about focus on product or service, Building a brand is about focus on customer experience:

Businesses need to focus on providing goods or services, while brands need to focus on customer experience and build an emotional connection. 

According to Nandita Dhanai on LinkedIn, she wrote:

Hey , Let's get real for a second.

You may not be a celebrity. You may not be active on social media. You may not be running a fancy website.

But guess what ?

You are still a brand ! - Yes.

You walk into a room and every message you send ,every communication you have , every gestures your provide tells a lot to the world about who you are.

Personal Branding - It is the impression people carry about you after you've left the room. It is not about being famous , speaking on stages or wearing a fancy suits. It is all about how you present yourself to the world.

How to build a Personal Brand?

1. Ask yourself - What do I want to be known for? (Calm Personality, Problem Solver, High EQ, Confident , Leader etc).

2. Shape it with intentions - Whether it's an email, a client call, or a casual conversation - act with intention to aligned your actions with who you want to be known for.

3. Share your story- Talk about your journey, your lessons, your growth. People connect with honesty.

4. Ask Feedback- Feedback is always eye-opening and sometimes empowering.

Let me reveal another great knowledge, from Iren A. on LinkedIn, I will talk on the key message, she wrote:

Let’s get one thing straight: a business is not a brand. Many entrepreneurs and professionals use these terms interchangeably, but that’s a costly mistake.

A business is what you do. A brand is what people believe about what you do.

Why This Difference Matters for Growth?

Most businesses focus on sales and operations. They build products, hire teams, and chase revenue. That’s essential but it’s not enough to create long-term success.

Brands, on the other hand, build relationships. They make people feel something. And emotions drive loyalty, trust, and pricing power three things that separate forgettable businesses from iconic ones.

Take Apple. They don’t just sell phones. They sell status, creativity, and simplicity. That’s why people camp outside Apple stores for a new iPhone but wouldn’t do the same for a generic smartphone with similar specs.

How to Turn a Business Into a Brand?

If you want your business to thrive, you need to invest in branding. Here’s how:

1. Define Your Brand Identity – What do you want people to think and feel when they hear your name? Clarity here is everything.

2. Differentiate, Don’t Compete – Stop trying to be better. Be different. Why should customers choose you over others?

3. Craft a Consistent Brand Story – Your website, LinkedIn, emails every touchpoint should tell the same compelling story.

4. Build Emotional Connections – Customers buy with emotion and justify with logic. What’s the emotional hook of your brand?

5. Create a Community, Not Just Customers – The strongest brands have audiences that advocate for them. Are you building a loyal following?

You must have this in mind; A business without a brand is forgettable. A brand without a business is just a dream.

To scale, you need both. Build a business, but don’t forget to shape a brand that people remember, trust, and want to be part of. That’s how you create lasting success.

I will keep saying, stop copying and competiting, find your unique point — most of you copy others, and competite in the market, to drive customers.

I don't teach what I don't do, and know — check doacWeb; we are not offering content aggregator, we are offering a sharing platform, free medium to voice out, and cheap marketing hub. You have never seen us saying, patronize from this brand; why we don't that — using our product, you will see what differentiate doacWeb from others, in the market.

doacWeb is in over 180 territories and countries, offering from NGN1,000 for business advertising — in the face of the world's economic hardness, especially in Nigeria. USA, Nigeria, China, UK, Russia, are toping among others — daily contents, audience, users, advertisers on the platform day to day. 

doacWeb rank having over 1.2 million email subscribers, and thousands of registered users on the platform.

We did not just build business, we build brand. 

Let me tell you this;

“Build a brand, don't just build a business, and don't destroy it!”

© Didi-Omah Augustine Chinazaekpere