BarkleyOKRP named PetSmart’s creative-media agency of record

PetSmart has appointed BarkleyOKRP as its integrated creative and media agency of record following a competitive review process. Under the new partnership, BarkleyOKRP will handle strategy, creative development, media planning and buying, data analytics, and performance measurement for the pet retail giant. The consolidated approach brings all of PetSmart’s marketing functions under a single agency, […] The post BarkleyOKRP named PetSmart’s creative-media agency of record appeared first on Marketing Edge Magazine.

  Business   Sep 12, 2026   0   4  Add to Reading List
BarkleyOKRP named PetSmart’s creative-media agency of record












PetSmart has appointed BarkleyOKRP as its integrated creative and media agency of record following a competitive review process. Under the new partnership, BarkleyOKRP will handle strategy, creative development, media planning and buying, data analytics, and performance measurement for the pet retail giant. The consolidated approach brings all of PetSmart’s marketing functions under a single agency, […]

The post BarkleyOKRP named PetSmart’s creative-media agency of record appeared first on Marketing Edge Magazine.

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