AI’s growing role in reshaping Nigeria’s advertising industry

 Slashing budgets and increasing expectations have been constant enemies in Nigeria’s marketing scene for a long time. Consequently, instead of focusing on vanity metrics, brands would want campaigns that have clear business benefits, quicker turnaround times, and more accurate data. Currently, there is a subtle but noticeable change taking place in marketing departments and agencies: […] The post AI’s growing role in reshaping Nigeria’s advertising industry appeared first on Marketing Edge Magazine.

  Business   Nov 26, 2025   0   4  Add to Reading List
AI’s growing role in reshaping Nigeria’s advertising industry

 Slashing budgets and increasing expectations have been constant enemies in Nigeria’s marketing scene for a long time. Consequently, instead of focusing on vanity metrics, brands would want campaigns that have clear business benefits, quicker turnaround times, and more accurate data. Currently, there is a subtle but noticeable change taking place in marketing departments and agencies: […]

The post AI’s growing role in reshaping Nigeria’s advertising industry appeared first on Marketing Edge Magazine.

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