AEW’s latest t-shirt celebrates its die-hard wrestling community

A-E-Dub fans can now wear Tony Khan’s bold proclamation with pride.

Not since the glory days of FUBU has a piece of clothing truly embodied “for us, by us” — until now.

On Father’s Day, Shop AEW, the online store for All Elite Wrestling, unveiled a new t-shirt celebrating its hardcore wrestling fans, as described by Tony Khan. The black t-shirt, emblazoned with “FOR THE SICKOS” in black lettering over a large gold bar, is now available for $29.99, with a slight increase for larger sizes. Regarding size, AEW offers a wide range of sizes, from small to 5XL, ensuring all fans are covered.

While other terms describe AEW’s loyal fan base, the t-shirt pays homage to Tony Khan’s frequent description of his audience and himself. “For the sickos” perfectly represents those who love pro wrestling, specifically AEW, with extreme passion. Despite growing criticism of his booking style and declining attendance and ratings, Khan recently made a bold proclamation on social media, clarifying his vision for AEW.

On X, Khan wrote, “I book wrestling for the sickos because that’s what I am and that’s who I care about.” Amid attempts to define or label AEW and how it should be run, Khan, in no uncertain terms, made it clear that his brand of sports entertainment is for like-minded people like himself.

Whether that’s good or bad for the industry remains to be seen. However, for now, it’s a cause for pride and celebration. AEW’s latest merchandise, much like its product, is crafted by and for the passionate fans who embrace the label of “sickos” with zeal.