Advolution: Industry leaders warn Nigerian Ad agencies to lead change or be led by it

The Nigerian advertising industry was handed a blunt message at the weekend: adapt to the disruption sweeping through the profession, or watch the disruption redefine the profession without you. That was the dominant thread running through the 53rd Annual General Meeting of the Association of Advertising Agencies of Nigeria (AAAN), held in Lagos and attended […] The post Advolution: Industry leaders warn Nigerian Ad agencies to lead change or be led by it appeared first on Marketing Edge Magazine.

  Business   Jul 27, 2026   0   3  Add to Reading List
Advolution: Industry leaders warn Nigerian Ad agencies to lead change or be led by it












The Nigerian advertising industry was handed a blunt message at the weekend: adapt to the disruption sweeping through the profession, or watch the disruption redefine the profession without you. That was the dominant thread running through the 53rd Annual General Meeting of the Association of Advertising Agencies of Nigeria (AAAN), held in Lagos and attended […]

The post Advolution: Industry leaders warn Nigerian Ad agencies to lead change or be led by it appeared first on Marketing Edge Magazine.

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