Adidas predicts profit boost mainly due to strong demand for the classic Samba – whilst continuing to shed Yeezy stock

CEO Bjorn Gulden has pledged to return Adidas to growth this year following the collapse that the company faced during the pandemic when demand dried up in China and its fallout with rapper and designer Ye.

  Business   Apr 17, 2024   0   32  Add to Reading List
Adidas predicts profit boost mainly due to strong demand for the classic Samba – whilst continuing to shed Yeezy stock

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CEO Bjorn Gulden has pledged to return Adidas to growth this year following the collapse that the company faced during the pandemic when demand dried up in China and its fallout with rapper and designer Ye. Read More
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