Adidas opens £377m global media review as EssenceMediacom moves to retain strategic mandate ahead of 2026 World Cup

Adidas has initiated a sweeping reassessment of its worldwide media planning and buying structure, placing an estimated £377 million global assignment into competitive review as the sportswear group sharpens its communications strategy ahead of a major international football cycle and wider brand expansion ambitions. Through this process, the company is actively reexamining how its media […] The post Adidas opens £377m global media review as EssenceMediacom moves to retain strategic mandate ahead of 2026 World Cup appeared first on Marketing Edge Magazine.

  Business   Apr 16, 2026   0   0  Add to Reading List
Adidas opens £377m global media review as EssenceMediacom moves to retain strategic mandate ahead of 2026 World Cup

Adidas has initiated a sweeping reassessment of its worldwide media planning and buying structure, placing an estimated £377 million global assignment into competitive review as the sportswear group sharpens its communications strategy ahead of a major international football cycle and wider brand expansion ambitions. Through this process, the company is actively reexamining how its media […]

The post Adidas opens £377m global media review as EssenceMediacom moves to retain strategic mandate ahead of 2026 World Cup appeared first on Marketing Edge Magazine.

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