Accenture’s bet on Alembic signals a new era of data-driven marketing accountability

Accenture has invested in Alembic, an advanced AI-powered causal marketing intelligence platform, signalling a major shift in how global brands measure and justify their marketing efforts. The consultancy announced the move as part of Alembic’s latest funding round, which also includes major backers such as Prysm Capital. This is more than a financial investment. Accenture […] The post Accenture’s bet on Alembic signals a new era of data-driven marketing accountability appeared first on Marketing Edge Magazine.

  Business   Nov 28, 2025   0   2  Add to Reading List
Accenture’s bet on Alembic signals a new era of data-driven marketing accountability

Accenture has invested in Alembic, an advanced AI-powered causal marketing intelligence platform, signalling a major shift in how global brands measure and justify their marketing efforts. The consultancy announced the move as part of Alembic’s latest funding round, which also includes major backers such as Prysm Capital. This is more than a financial investment. Accenture […]

The post Accenture’s bet on Alembic signals a new era of data-driven marketing accountability appeared first on Marketing Edge Magazine.

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