Zero to launch: AI-powered campaign creation without the creative logjam

At the Nov. 4, 2025, MarTech Conference — which is entirely virtual and free to attend — one session promises to push past the perennial barrier of creative capacity: “Zero to launch: Using AI for campaign and content creation at scale.”

Moderated by Molly St. Louis, co-founder of Mosaic Group Media, and featuring A. Lee Judge, co-founder and CMO, Content Monsta; Angela Vega, director of capabilities and operations, Expedia Group; and Eric Mayhew, co-founder, president, and chief product officer at Fluency, this session explores a challenge every marketer knows: you’ve got ideas, budgets, and goals — but the creative engine can’t keep up.

Whether it’s landing pages, email journeys, or full multichannel campaigns, the time and talent required to produce, iterate, and localize assets slow everything down.

This session argues that this bottleneck is dissolving. With modern AI tools, creative development can shift from manual scrambles to high-velocity orchestration — without wrecking brand integrity or message coherence.

What you’ll take away (and apply immediately)

By the time this session wraps, you should be ready to:

• Translate core ideas into comprehensive campaign drafts across formats and platforms, utilizing AI to streamline the output process.
• Coordinate voice, tone, visuals and messaging at scale, using AI to maintain consistency across touchpoints.
• Rethink your creative process — letting AI shoulder more of the heavy lifting (drafting, versioning, adaptation), while humans focus on strategy, review, and guardrails.

Why this matters now

Creatives at scale are no longer a distant aspiration; they’re becoming table stakes. As autonomous pipelines come online, campaigns can evolve from linear workflows into feedback loops, continuously optimizing themselves. But to get there, marketing teams must first bridge the gap from ideation to execution — and that’s what this session focuses on.

We’re already seeing AI tools that can generate thousands of ad variants, adapt copy by audience segments, and adjust visuals at scale. The frontier now is not whether AI can create, but whether teams can direct it reliably and coherently.

Who should attend — and why

• Creative leadership and campaign strategists who are looking to scale output without inflating resources.
• Content and operations teams seeking workflows where ideation, drafting, and delivery move in lockstep.
• Marketing technologists and martech integrators responsible for embedding AI into everyday campaign lifecycles.

Bring your questions about ensuring brand safety when AI is generating variants, evaluating tool stacks or enforcing review and governance frameworks, because this session is for active conversation, not fluff.

Register for the November installment of the MarTech Conference for free.

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