MTN Announces Social Media Challenge for MSMEs

As the 2024 World MSME Day approaches, leading ICT company, MTN Nigeria has announced a social media challenge for MSMEs. This challenge aims to encourage creativity and innovation in the way these businesses operate.

World MSME Day is an annual event that recognizes the vital contributions of the Micro, Small, and Medium enterprises (MSMEs) to the achievement of the nation’s Sustainable Development Goals (SDGs). According to a report by the National Information Technology Development Agency (NITDA), MSMEs significantly contribute to Nigeria’s SDGs accounting for about 43% of the country’s GDP and 84% of employment.  To commemorate the World MSME Day celebration, MTN Nigeria has tasked MSME entrepreneurs who are active on social media to participate in a challenge.

The challenge requires business owners to upload a video showcasing their creative use of any one of the MTN’s business solution tools with the hashtag #MTNMSMEChallenge. The winning business will be rewarded with free radio publicity, while four other business owners will receive exciting prizes. The challenge will run till June 27, 2024, on all social media platforms.

This initiative reflects MTN Nigeria’s ongoing commitment to supporting small and medium businesses in Nigeria. The company provides these enterprises with the right tools to perform competitively in the market and enhance the quality of their services.

Some of the business tools available for the MSMEs to utilise in the challenge include:

• Meetings+: Powered by Zoom, is a video conferencing platform that integrates video, voice, and chat features and offers daily, monthly and yearly subscription plans – with current discounts of up to 55%
• EyeSyte – A Wi-Fi/4G enabled smart device designed to provide real-time, 24/7 security for businesses, environments, assets, and homes. The devices will be discounted at 5% during the World MSME week
• ESET from MTN:  A high-quality cybersecurity solution that protects valuable data and devices from cyber threats without slowing down work.

By encouraging the creative use of these tools, the company aims to empower MSMEs to thrive in the Nigerian market, ultimately contributing to the nation’s economic development.