MarTech’s CRM experts to follow

Martech is marketing and CRM is arguably the original martech. It changed everything. Because it is so useful, CRM is constantly evolving to meet the newest challenges and customer behaviors. How do you keep up with all those changes? How do you learn the optimal strategies? By following the best in the business. So here, in alphabetical order, are MarTech’s CRM experts to follow.

Jeroen Corthout 

Jeroen is the co-founder and CEO of Salesflare, an intelligent CRM built for small and medium-sized businesses selling B2B. Known for his expertise in the SaaS field, he is a regular conference speaker. He is also host of the “Founder’s Coffee Podcast,” where he interviews fellow software company founders.

• LinkedIn: JeroenCorthout (22K followers)
• X/Twitter: JeroenCorthout (8K followers)

Sarah Franklin 

Sarah is the new CEO of Lattice, a company specializing in people management and performance software. She joined the company in January, after a long, successful tenure at Salesforce, where she held various leadership roles president of the advisory board, CMO, and general manager of the Platform and Trailhead businesses. Forbes named her one of the world’s most influential CMOs three years in a row.

• LinkedIn: Sarah Franklin (43K followers)
• X/Twitter: SWBJoyce (34K followers)

Ben McCarthy

Ben, AKA “Salesforce Ben,” is a prominent figure in the Salesforce community. He is the founder of SalesforceBen.com, which is the largest community-powered Salesforce media platform, boasting over 1.2 million monthly views. He is also an investor, advisor, and non-executive director at various companies within the Salesforce ecosystem.

• LinkedIn: SalesforceBen  (68K followers)
• X/Twitter: SalesforceBen (15.5K followers)

Eldad Postan-Koren

Eldad Postan-Koren is the founder and CEO of Winn.AI, a company that develops an artificial intelligence-based personal assistant for salespeople. He has a background in entrepreneurship and has been involved in various ventures, including serving as the first COO of DreaMed Diabetes and working on Value Creation at OurCrowd.

• LinkedIn: Eldad Postan-Koren (32K followers)

Ali Schwanke 

Ali is a MarTech contributor and the founder of Simple Strat, a platinum HubSpot Solutions partner. She also co-hosts the popular YouTube series “HubSpot Hacks.” This makes sense as she’s a go-to expert in B2B marketing strategy and content, and a well-known HubSpot advocate in many digital communities including MOPros, Vistage, and more

• LinkedIn: Ali Schwanke (13K followers)
• X/Twitter: Ali Schwanke (6K followers)

Dharmesh Shah 

The founder and CTO of Hubspot, Dharmesh is the voice of CRM. He co-wrote the best-selling book “Inbound Marketing: Get Found Using Google, Social Media and Blogs,” with Brian Halligan, his Hubspot co-founder. He also writes OnStartups.com, a popular startup blog with over 350,000 members in its online community. An active member of the Boston area entrepreneurial community, he is an angel investor in over 40 startups and a frequent speaker on startups and inbound marketing.

• LinkedIn:  Dharmesh (1M followers)
• X/Twitter: Dharmesh (320K followers)

Patrick van Deursen

Patrick is co-founder and SalesForce project manager at CloudToShare, a Dutch info tech and services agency. He has laid his foundation for CRM at Philips and Ericsson. He founded CloudToShare in 2014 and hasn’t looked back. He has been an end user of Salesforce CRM and as a consultant and project manager guiding organizations with Salesforce implementations. 

• LinkedIn: Patrick van Deursen ( 25K followers)

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