How on your personal profile account, you are having your business logo as your profile picture — Didi-Omah talks on the mistake small business owners do on social media

One of the mistakes I see lots of small business owners do on social media, I mean social media platforms — is having a single identity with their growing business.

How on your personal profile account, you are having your business logo as your profile picture — Didi-Omah talks on the mistake small business owners do on social media

“One of the mistakes I see lots of small business owners do on social media, I mean social media platforms — is having a single identity with their growing business.

It is bad, unprofessional and slow down progress. Have a different identity for yourself and your business, online and on the social media.

How on your personal profile account, you are having your business logo as your profile picture. On your business account, you are having same business logo as your profile picture.

It's unprofessional and show that you don't know how to manage business and personal life as different entity.

If you and your business shares the same entity and identity — it will be difficult for you to grow.

Don't run your business yourself, create system that manage and control your business. On your personal profile account, put your beautiful picture; then on your business account, put your business logo. 

Treat your account as your blog, your wall, your profile; you can advertise, promote, publish and post about your business, latest updates, new release, new offers — no problem, it boost you to be more profitable and expand your business reach.

Treat your business account as a business dedicated blog, business wall, corporate profile; you can publish and post about yourself, celebration of new staffs, new partnerships, celebration of birthdays — no problem, it let people to know about the owner more, it boost people to have more knowledge of you.

Doing it this way, have create you a personal brand, that sell itself without affecting the business. It have also create a corporate brand for your business, that grows and market itself without affecting you.

Build your personal brand, and that of your business. Let your business be able to operate without you, and let you be able to stand without your business presence. It boost your self worth, and make your business valuation worth tons of money.

That's the correct way to be great in doing small things; blogging is still effective way to get more attention, reach more people and drive sales. With a good copywriting skills, and managing your business account and your personal account differently, you will scale.”

Didi-Omah Augustine Chinazaekpere

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